The company ATICE launched in 2016 as a consulting business primarily focused on semiconductor technology R&D and associated business challenges. The respective market segment includes companies and organizations active in this field as well as others whose business interests connect in various ways to the semiconductor industry's continuing success story.

Of course, such expertise can also be immensely helpful outside the semiconductor business. This includes many companies in other industries as well as public and private research organizations collaborating with their business partners at the leading edge of technology research and development in their respective business segments.

The five letters in the business name ATICE were chosen to reflect the excellence metrics which have been guiding ATICE consulting business since its inception, namely

Assessment, Thought Leadership, Innovation, Collaboration, and Execution.

In 2020, ATICE added a publishing unit focused on eBooks to its business portfolio. Striving for outstanding performance along the metrics reflected in ATICE's business name will not only serve a consulting business well but any kind of business. Hence, the metrics of excellence initially chosen to guide ATICE's consulting business apply no less to ATICE's publishing business.